Trademark Registration

Trademark Registration

In the United States, the registration process includes roughly five steps. The entire process will require a minimum of 10 - 12 months


Lila Bailey, Counsel, Law Office of Julian Davis

Lila Bailey Lila Bailey is the founding partner of the Law Office of Lila Bailey, a San Francisco, CA-based boutique Internet law practice specializing in social media, copyright, and information privacy issues. She provides strategic consulting to a range of clients, often navigating uncharted legal territory. Lila's background working at Wilson, Sonsini, Goodrich & Rosati, Creative Commons, The Electronic Frontier Foundation, The William and Flora Hewlett Foundation, and the Samuelson Law, Technology & Public Policy Clinic at Berkeley Law School give her a unique perspective on managing technology law issues. Lila is especially passionate about working with organizations that put users squarely at the center of their business and policy decision-making.

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Trademark Registration

In the United States, the registration process includes roughly five steps. The entire process will require a minimum of 10 - 12 months.

A registered trademark confers a set of exclusive rights upon the registered trademark owner. Common rights include the right to exclusive use of the mark in the relation to products or services for which it is registered. Once trademark rights are established in a particular jurisdiction, these rights can generally only be enforced in that jurisdiction. However, there is a range of international trademark systems that allow for the protection of trademarks across multiple jurisdictions.

Trademark Registration Process

The trademark registration process typically consists of 5 steps:

  1. The availability search
  2. The trademark registration application
  3. The registration process
  4. Publication for opposition
  5. Issuance of registration certificate